A long history of the brand – Van Cleef & Arpels jewelry

Price Strategy
1. A long history of the brand. Brand history is an important asset Van Cleef & Arpels bracelet replica brand, the brand can bring trust and rich association. 160 years of history, has given Cartier unique cultural connotation, for the magnificent matchless, ingenious jewelry, watches and clocks to write a glorious chapter in the history of light can not be intimidated.
2. The birthplace of luxury. Heroes can not ask the source, but depends on the origin of luxury goods. Paris, France, London is the production of luxury goods, as long as the mention of these cities, there will be a rich origin Lenovo. Cartier from Paris, France, has a natural advantage.
3. Royal descent. Cartier royal descent to make it a symbol of high society, a distinction between the rich and the general public a special symbol. Cartier initially with innovative color gem ornaments sound noisy royal court, deeply Napoleon III applaud; King Edward VII has appointed him to make 27 crown for coronation, and as “jeweler emperor, emperor jeweler “; European multinational royal family also issued a letter of imitation Cartier love bracelet appointment to him.
4. Constantly innovative brand spirit. Innovation is the brand in the minds of consumers to maintain the vitality and freshness of the source, the brand’s history is the history of continuous innovation. Cartier in the product design and innovation has been at the forefront of leading the trend of contemporary art and fashion.
5. Unique design inspiration, quality and workmanship. Jewelry design requires classic aesthetics, but also with the contemporary spirit of interpretation, to a more contemporary, which was accepted. Cartier has a long history of many important design topics, including “series theme creation”, “to reproduce the essence of fine jewelry,” and so on, these traditional design concept has far-reaching impact on Cartier. In the smooth lines, Ming Cheng color, Cartier interpretation of the true meaning of beauty – the United States is simple but not complicated, is not in the conflict of harmony.
In addition to these sturdy, stand up to scrutiny to support its high price, all the details – the location of the store, store design, display, service staff attitude, product quality, print quality … … are Continue to enrich, interpretation, and strengthen the high-priced luxury brand Cartier love ring replica reason, and to consumers in the Cartier brand continue to examine, continue to understand and experience the formation of strong preferences, and ultimately constitute the brand of Cartier’s beliefs.